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By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Willis, most famous at the time for the comic TV Series 'Moonlighting', made a perfect ordinary-man-in-an-extraordinary-situation action hero.

Special praise must go out to Alan Rickman too whose performance as chief baddie Hans is to this day one of cinemas finest, moving convincingly from cool, calm and collected to desperate and nervous, never once seeming anything less than utterly ruthless and calculating. Some of the middle floors were occupied by legal and administrative departments, so only empty floors were used for filming. It's possible that the marketing kept using Bruce-Willis-posters in only a few select newspapers/cities (especially L. Regarded as one of the great 80's action movies, and the favourite Christmas movie of a surprising number of people.

Though this answer provides a few poster images and mentions Willis' initial troubles with being taken as a serious actor, it neither confirms or denies there having been a poster without Willis on it.

With little help from the LAPD, wisecracking McClane sets out to single-handedly rescue the hostages and bring the bad guys down. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. It's not that he was excluded, but given he was only seen as the comedic character David Addison in Moonlighting the studio was possibly nervous about featuring Willis. Still, the filming of scenes that involved gunfire had to be postponed until after hours because some of the employees from the active floors started to complain about the noise.Although we know Hans is capable of vile acts, he actually sees those as merely means to a greater and somehow justifiable end. There is a comment on a forum mentioning this poster: "When it was released in 1988, the Houston Chronicle Newspaper had a full 2 page print AD for it . It could also be that non-Bruce-Willis posters were sent out to newspapers by mistake and this was later retconned as producers being afraid of putting up his face.